What I do:
I initiate and run socially beneficial projects, working on a consultancy basis. Preferably with a focus on knowledge and culture, held together by a digital glue.
Since 2019, I have worked as a project manager for digital collecting at Nordiska museet’s Department of Future Studies. I have led projects including the museum’s COVID-19 collecting initiative, a project exploring visions of the future, and the school-based collecting project My Life, which was shortlisted for the Educational Award of the Year in 2022. My latest major project is Nordic Days and Nights, which collects diaries and dream diaries. The project won the Contemporary Documentation of the Year award in 2026.
Previously:
Journalist: I have worked, among other places, at TT News Agency, Internetworld, Norrköpings Tidningar, and Nacka Värmdö Posten, where I served as web editor and deputy responsible publisher. For almost ten years I wrote for NT Kultur. Some of my articles have also appeared in FLM, ETC, the magazine Television, and Ny Teknik.
Project lead: At the age of fourteen, I started Gopeking.net, which still attracts a few thousand daily visitors. I was a co-founder of the web agency Saltsea in 1998, which remained active for ten years. Alongside client work, we launched the literary community Salka and the culture magazine Avtryck. I served on the board of IFK Norrköping from 2019 to 2021. Between 2015 and 2019, I worked with the Internet Museum, including as Head of Operations.
Education:
My journalism studies were completed at JMK. Between 2014 and 2015, I studied on the psychology programme at Karolinska Institutet. To date, I have completed five and a half years of university studies, and I continue to add credits at regular intervals.
Selected projects:
• The award-winning Nordic Days and Nights
• Nordiska museet’s Covid-19 collecting initiative (summary blog post)
• The school collecting project “My Life” (together with UR)
• The collecting project and digital exhibition “Our Future” (and the Future Day with the Institute for Futures Studies)
• The Internet Museum (as a whole)
• Lectures at Digikult and Internet Days
• Kvinnors Nätverk’s website
• The Linnamottagningen online course
• “Our Rights”, a guide for newly arrived migrants
• Collaboration between the Internet Museum and Nordiska museet
• Collaboration between the Internet Museum and Wikimedia
Journalism:
• Interview with Max Tegmark (Ny Teknik)
• Filmed interviews with internet pioneers (Internet Museum)
• A comic about the history of the internet (Internet Museum)
• Research article on the Internet Museum (Nordicom)
• Article on Internet Psychiatry (TT News Agency)
2006–2013 • Interview collection
2006–2013 • Feature article collection
2012–2013 • The series Mitt kvarter/My Neighbourhood, where architects revisited their past, awarded Best Cultural Feature of the Year at the Free Newspapers’ Gala
2005–2012 • Columns on IFK Norrköping